2023 Chengdu International Auto Show: large scale, high specifications, popularity and good effect
The 2023 Chengdu International Auto Show is not only a hearty car purchase feast, but also a festival carnival with diverse gatherings, and a heartfelt performance of "Chengdu achieves dreams and achieves markets"...
Distinguished guests bring rain, rainy days come to wealth.
August 2023, 25. Western China International Expo City. The 26th Chengdu International Automobile Exhibition opened in the autumn rain.
After three years of the epidemic and the growing voice of "consumption downgrade", the auto market urgently needs a "happy rain" to boost market confidence, promote automobile consumption, and release industrial vitality.
As the largest auto show in western China, Chengdu International Automobile Exhibition has long been not only a platform for major manufacturers to display new cars and new technologies, but also a vane and compass for automobile consumption in western China.
Therefore, at this year's Chengdu Motor Show, we not only saw 129 world-renowned automobile brands, including German, American, French, Japanese, Korean, joint venture, and independent, but also saw the arrival of senior executives of major automobile brands. The importance of the Chengdu Motor Show can be seen.
The numbers are undoubtedly the best illustration: on the first day of the opening, the Chengdu Auto Show held a total of 66 new car launches, unveiling a total of 68 debut models, including 26 world premiere models, 31 national premiere new cars, and 11 regional premiere new cars; More than 3400 media and more than 9900journalists attended.
"This is the largest, highest-spec Chengdu Motor Show I've seen. The status and value of the Chengdu Motor Show are becoming more and more prominent. At the "2023 China Automotive Pioneer Forum" on the day of the opening of the auto show, Liu Xiaoyong, president of Auto Watch magazine, one of the organizers of the forum, said with deep feelings.
The "2023 China Automotive Pioneer Forum" with the theme of "hot AI" has been widely participated and praised by people from all walks of life from the government, manufacturers, industry and media. The forum conducted in-depth discussions on how the new technological revolution represented by AI will reshape the ecology of the automotive industry and how to empower automobile marketing, leaving a colorful color for the 26th Chengdu International Auto Show with a cross-field exchange of ideas and intelligent collision.
New car gathering, media like clouds, pioneer forums, high-level gathering... It must be said that this year's Chengdu Auto Show is very "international". But you think that's all about this year's auto show, you're wrong.
In addition to the nearly 20thousand-square-meter exhibition hall of the Western International Expo City, the Chengdu Auto Show has long expanded the "booth" to a broader space in the city.
This is a scene that can only be seen at the Chengdu Motor Show: on the opening day, Ferrari, Porsche, Aston Martin, Bentley and many other classic cars with the theme of "running through Rongcheng", from the Sanhe Classic Car Museum via Tianfu Avenue to Xibo City, at the roaring sound, passers-by all stopped to watch and share their passion.
Not only that, this auto show also cooperated with Wangfujing Department Store to bring the auto show aesthetic party, and cooperated with Xiaohongshu to create the Little Red Book Car Friends Association Chengdu Station, where fashion aesthetics are non-stop, and car modification is a stop to the end.
In addition, the online promotion of the auto show has also made simultaneous efforts to create a wonderful night-night live broadcast of the auto show, in-depth cooperation with Sichuan Observation to lead more than a number of anchors, real-time live broadcast of the auto show, all-round display of the charm of the auto show, and the car model list of the Douyin platform, one-click call for your favorite car model, and fully ignite the enthusiasm of citizens to watch and play with cars.
The 26th Chengdu International Automobile Exhibition is scheduled as follows: media day is August 25, August 26-27 is professional visitor day. August 28-September 3 is the general audience day.